Branding
Centrom
Centrom is a new showroom concept that displays unique and luxurious perfume brands under one roof. Our task was to create a new concept for Centrom and develop a new identity, including a new logo design and other brand elements in
About the project
About the project
Centrom is to be a new showroom concept to display all notable brands of perfume under one roof. Perfume brands from the CC, International, and Local Markets will be exhibited in a stylish manner.
This concept is to facilitate customers and give them the ease to have a one-stop shop, where they can experience a whole new concept of perfume shopping.
Perfume Hum will be providing delivery and gift warping services in Riyadh and will also be deploying a drive-through to pick up purchases
We employed AI as a tool to generate a variety of initial concepts for interior design based on the brand's attributes and personality.
This approach resulted in a vast array of options, from which we carefully selected the direction that best aligned with the brief and reflected the brand's essence. Based on the chosen direction we created an interior design that perfectly matches the project vision and personality.
Project's Awards
- Indigo 2023 - Gold - Branding
- Indigo 2023 - Gold - Branding / Health & Beauty
- Indigo 2023 - Silver - Logos