Branding Website
Level
Level is a Qatar-based tableware & crystal retailer. The brand was established in 2021 with the goal to provide the best products and elevate the dining experience for its customers.
About the project
About the project
Level is a Qatar based tableware & crystal retailer. It was established in 2021 with a goal to provide the best products and
elevate the dining experience for its customers. Their vision is to become the most reliable tableware and crystal retailer
in the area, as well, establish their own private label.
The Qatar based brand, Level, has appointed us to develop their new & revolutionary visual identity which by suit their future strategy and create a memorable brand in the minds of their audience.
The new identity reflects their modernity as well as embodies the history of this industry and demonstrates both luxury and precision. The new logo was designed with
outstanding balance and accuracy to represent the brand’s values as well as give a shape similar to an old royal castle/palace as a sign of luxury and power. In the middle above the letter “V” we find the jewel or the star that indicates
the brand vision for the future, as well as an indication that the products of Lever will be the precious jewels in the kitchen
just like the jewel above the logotype.
The logo elements such as the letter L and the jewel were also used to compose the patterns and inscriptions used in packaging and other graphical elements.
Final Approach
Final Approach
The brand communication language and tone have been developed as well to be more direct, clean, trustworthy and sophisticated and to ease the communications with the targeted audience.
CLIENT SAYS:
"Draw a line in the sand one-sheet we need a recap by eod, cob or whatever comes first. Productize open door policy horsehead offer, make corporate."
Project's Awards
- Indigo 2021 - Gold - Rebranding
- Indigo 2021 - Silver - Rebranding