LOADING
Branding Photography UX/UI Design Website

Profaligner

Client Profliner
Year 2017
Type Medical
Profaligner is a medical device company that makes the future brighter through modern and effective clear aligners. Profaligner is a set of removable clear orthodontic devices designed to correct malalinged and malpositioned teeth.
About the project

About the project

At Profaligner they believe that everyone deserves the perfect smile so they reinvented and developed the way orthodontic and restorative treatment is presented and delivered to thousands of people around the world.
Single Image
Single Image

The challenge was to create a memorable identity to help Profaligner stand out in the market and make it easier for Profaligner to reach its target audience.

Single Image

The solution was a new visual identity that was designed to reflect modernity, confidence and Uniqueness. We used Holographic palettes to help Profaligner stand out and create memorable identity and packaging for their products.

Single Image
Single Image
PROJECT GOALS

PROJECT GOALS

We at Mpire helped Profaligner redesign its identity to be modern, Confident and Unique. Standing out in the market was our top priority. We managed to design a new, modern yet minimalistic logo using unique colour palettes to give the brand more visibility and memorability. We focused on reflecting what the brand stands for and communicate its values through the new identity and the new packages.
Single Image
Single Image
Final Approach

Final Approach

The Profaligner logo is a combination of a logo mark and a logotype. The logo mark consists of two circles and two half circles which represent the smile/face and perfection. The logotype was customized to reflect the brand personality and mirror their values as a modern, friendly and elegant brand. The logo is responsive and can be used in different contexts and applications.
Project's Awards
Behance

Full Project